Online Stores Based in Germany
Browse 3 online retailers based in Germany shipping fashion, electronics, sportswear, and quality German brands worldwide.
All stores based in Germany
🛒 Buying from German stores — what you need to know
📦 Shipping costs from Germany
DHL international from Germany: approx EUR 15-25 for parcels up to 2kg. DHL Express: EUR 30-60. Deutsche Post tracked airmail: EUR 8-15 for small packets. Most major German retailers (Zalando, Otto, About You) offer tracked international shipping.
⏱ Delivery times
DHL Express: 1-3 days Europe, 2-5 days worldwide. DHL standard: 3-7 days Europe, 5-10 days worldwide. Deutsche Post airmail: 5-14 days.
🧾 Tax included in the price?
German VAT (19%, reduced 7% for books and food) is included in all German store prices. For international orders shipped OUTSIDE the EU: German stores are legally required to apply 0% VAT (zero-rated export) — you should NOT pay German VAT on goods shipped to a non-EU address. Most major German retailers apply this automatically when you enter a non-EU delivery address. Smaller German stores may not handle this correctly and may include VAT in the price — if the price does not change when you enter a non-EU address, contact the store to confirm. The in-person tourist VAT refund (available at German airports for non-EU residents on purchases over EUR 50.01) does NOT apply to online orders shipped internationally.
🔁 Do you need a forwarding service?
Rarely needed — most major German retailers ship internationally. Some smaller stores restrict to EU or Europe only, in which case a German forwarding address helps. Compare forwarding services →
🚫 Export & import restrictions
Germany follows EU export regulations. CITES-protected wildlife products are prohibited. Certain food items (meat, dairy) face import restrictions in many countries. Germany has strict rules on export of cultural property and antiques.
💰 Best things to buy from Germany
Adidas and Puma (both founded in Germany — exclusive colourways and earlier releases than international stores). Birkenstock (significantly cheaper bought direct). Hugo Boss, s.Oliver, Jack Wolfskin (better prices than international retail). Electronics (MediaMarkt, Saturn — competitive pricing). Kitchenware (WMF, Zwilling — German-made quality at source prices). Zooplus (Europe's largest online pet retailer, very competitive pricing). Books and stationery in German.
🌟 Rare & exclusive to Germany
Adidas Germany-exclusive colourways and collaborations. Puma limited German-market editions. German-market electronics not sold internationally. Specialty German craft beers and food (check import rules for food and alcohol in your country).
Check import rules for a different country:
Shopping from Germany based stores
Germany is Europe's largest e-commerce market and home to some of the world's most trusted retail brands. International shoppers seek out German stores for iconic sportswear brands like Adidas and Puma, premium fashion, quality kitchenware, and consumer electronics — often at prices or in colourways not available in their home country.
Prices are in Euros (EUR). Many German stores ship internationally. Non-EU buyers should check whether German VAT has been removed from the price at checkout — it should be for goods shipped outside the EU.
What people buy from German online stores
- Sportswear — Adidas and Puma exclusives, German-market colourways not sold internationally
- Fashion — Zalando, Hugo Boss, s.Oliver, Jack Wolfskin outdoor clothing
- Electronics — MediaMarkt, Saturn, Notebooksbilliger.de for competitive tech pricing
- Footwear — Birkenstock, Adidas, Puma at better prices than elsewhere
- Kitchenware & home — WMF, Zwilling — renowned German quality brands
- Pet supplies — Zooplus, Europe's largest online pet retailer
Popular search terms for German stores
- German online stores that ship internationally
- Buy from Germany online
- Adidas Germany store international shipping
- Zalando international delivery
- German electronics shop worldwide
- Birkenstock Germany ship overseas
- Hugo Boss Germany online store
- German fashion stores English website
Tips for shopping from German retailers
- Non-EU buyers should not be charged German VAT (19%) — if the price does not change when you enter an overseas address, contact the store
- Many German stores ship within the EU but not globally — a German forwarding address solves this
- Adidas and Puma German stores often stock exclusive colourways and earlier release dates
- Your country will charge import duty and tax when the parcel arrives